About Soheil Jamshidi

As a Senior Paid Media Manager at 408media Digital Agency in Manchester, I’m a performance marketing specialist with 6+ years of experience crafting high-impact campaigns across the digital landscape. My expertise lies in maximizing brand awareness, lead generation, and e-commerce sales through targeted PPC strategies, including Google Ads (with a focus on Shopping Ads), Facebook Ads, Instagram Ads, LinkedIn Ads, and Bing Ads.

I leverage not only campaign data but also insights from GA4 Analytics, Google Tag Manager, and Google Looker Studio to optimize campaigns for maximum ROI, ensuring success for my clients. I’m a constant learner, always staying ahead of the curve with the latest marketing trends and technologies.

Soheil Jamshidi | Resume

Work History

01/2024 - present

Senior Paid Media Manager

408Media

06/2022 - 01/2024

Paid Media Specialist

HDM Digital Marketing Agency

Elevated clients market presence by managing a robust portfolio of 70+ Google Ads accounts, achieving 42M impressions and driving 95K conversions through strategic campaign deployment
Achieved a +85% client retention rate over 20 months, with over 50% of clients increasing their initial monthly budget within the first two months of campaign execution
Executed A/B testing for ad creatives and landing pages, improving click-through rates and conversions
Led numerous successful PPC campaigns, consistently exceeding client KPIs and optimizing campaigns for ROI improvement
Created and managed Google Ads campaigns, including Search, Display, Demand Gen, Performance Max and Video

07/2020 - 05/2022

Digital Marketing Specialist

Shomalmall

Optimized digital campaigns with a focus on Google Ads, achieving a 10% increase in ROI and consistently exceeding KPIs
Analyzed campaign performance and identified opportunities for improvement that resulted in a 20% boost in click-through rates
Executed strategies that increased brand awareness, leading to a significant 15% rise in direct visitors to the website
Developed CRO strategies, enhancing website conversion rates by 0.5%
Orchestrated a comprehensive content strategy, increasing content engagement by 20%
Implemented and monitored team performance metrics, leading to a 15% improvement in project delivery timelines
Managed the digital marketing budget to ensure optimal spending

04/2019 - 06/2020

SEO Specialist

Shomalmall

Transformed website traffic from 1K to 3.5K unique daily visitors through comprehensive SEO strategies
Conducted comprehensive research leading to 40% increase in organic traffic through targeted content optimization
Managed SEO tools, enhancing keyword rankings by 10 positions on average
Analyzed competitor advertising links and developed link building strategies (On-page and Off-page)
Optimized landing pages for search engine optimization
Collaborated with other marketing department members to manage SEO strategy

09/2018 - 03/2019

Content Writer

Shomalmall

Wrote website content, including blog posts and product descriptions
Worked closely with the SEO team to optimize content for improved performance
Monitored content effectiveness and made recommendations for improvement
Helped to develop and execute web content strategy to increase brand awareness, website traffic, search engine rank, and lead generation activities

Education

2024 - 2025

University of Salford

Manchester, UK

Digital Marketing MSc

2004 - 2008

Shiraz University

Shiraz

Bachelor of Metallurgical Engineering

Soheil Jamshidi's Skills

Key Skills

Profound expertise with various Google Ads Campaigns
Advanced proficiency in managing and optimizing Meta Ads (Facebook & Instagram) campaigns
In-depth experience with Google Analytics 4, Google Tag Manager, and Google Looker Studio
Expertise in creating and managing Bing Ads campaigns for a variety of industries
Strong data analytical capabilities
Skilled in developing and executing advertising strategies on LinkedIn Ads
Experience in executing performance marketing campaigns
Creating and managing WordPress websites
Ability to develop content strategy and marketing plans
Highly organized and efficient

Certificates and Courses

Measure and Optimize Social Media Marketing Campaigns, Meta
Advertising with Meta, Meta
Google Ads Search Professional Certification, Google Digital Academy
Social Media Management, Meta
Marketing Analytics and Measurement, Coursera
Performance Marketing Course, Analytips
Advanced Google Search Ads, HDM
Digital Marketing General Course, Mydmc
Google Ads Video Certification, Google Digital Academy
Google Analytics Certification, Google Digital Academy
Google Ads Display Certification, Google Digital Academy

Get in Touch with Soheil Jamshidi

Address: Manchester, UK

Email: sohailjamshidi@gmail.com

Phone: +447551455364

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